Big brands finding big market in country audience
Big brands finding big market in country audience
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Mainstream shifts spending from traditional media In Kenny Chesney's song "Old Blue Chair," he sings "that chair was my bed one New Year's Night / When I passed out from too much Cruzan and Diet [Coke]." While hawking the tour sponsor in the lyrics feels contrived, Chesney fans don't seem to mind. Or even notice. With triple-digit growth of Cruzan Rum sales in markets where Chesney performs, fans are as loyal to the rum as they are to Chesney. |
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News entry number 3195 added on Nov 11, 2007 in the Entertainment category.
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