Since the megahit Avatar 3D, movie producers did not manage to get a profit higher than 71% only from the 3D version of a movie, and it seams that the trend is dropping and losing popularity.
It seams that the Avatar movie experience was an unique case, where the total profits, 71% of the gross, came from the 3D version of the movie.
Filmele care au urmat dupa, nu au mai reusit sa scoata acelasi raport.
The movies that followed did not manage to get the same profit ratio. For example, the ” How to train your dragon” animation, only managed to get 68% profit from the 3D Version of the movie.
If we analyze further, Shrek ( Forever After ) 3D managed to get 61%, Toy Story 3 ( 3d ) only managed to get 60%, The Last Airbender only 56% and Despicable Me only 45% profit from the 3D version.
Without a doubt 3D movies are no longer so popular within movie lovers and people rather pay $5 less in order to view the 2D, classical version of the movie.
These news are not very good news for Hollywood producers that invested a lot in the 3D technology and also for manufacturers like Sony and Panasonic that are making marketing pressures to determine consumers to exchange their HDTV LCD’s with the 3D TV.
Let’s also remember that Sony Play station also warned users not to exaggerate with 3D games, because they will not help them if they get errors.
Maybe so, but there has not been a great 3D movie out since Avatar. I would not have thought Shrek ( Forever After ) 3D, Toy Story 3 ( 3d ),The Last Airbender and Despicable Me would have blown away the box office in the first place. Actually I won’t watch any of them at the cinema.
Just wait for Tron – that will blow Avatar out the water.
Good story, good action, already established audience, brilliant hype and perfect for 3D
Personally I think that not all movies are perfect for 3D
Stuff the money factor. Who wants to watch a movie that is loaded with dark sequences, shadowy noir images, and deliberately murky contrast melds through the tinted glasses required for 3D viewing? Never mind the toning-down of the colors these lenses cause, which made “Avatar” visually dull after the initial impressions the digital 3D process made wore off after the first hour. And never mind the fact that 3D films cannot be watched by anyone blind or severely vision-impaired in one eye. The fact is 3D always was, and will continue to be, an uncomfortable and clumsy viewing experience until the technology arrives that allows audiences to watch films in 3D without the glasses. Sales of these new 3D HDTVs are not exactly skyrocketing, I understand. Not surprising. The units themselves are pricey, and only come with two pairs of special glasses, which means parents with two kids will have to pay almost $300 for two more pairs, with the cost going up $150 per additional child. Utterly ridiculous! Here’s hoping the new 3D goes the way of the old 3D from the 50s and 80s and fades into nostalgic obscurity until they can finally lose the glasses and all the problems they entail. (I will admit that “Tron: Legacy” will be good in the 3D format because the color and darkness factors are less at issue there because of the landscape of the Tron cyber-world. The sequences set in our world will still look pretty crappy, however.)