The latest gimmick from Google is a partnership with the Zynga games developer, the company that made it big with their games for Facebook, Farmvill or Mafia Wars. With this new partnership, Google wants to release the Google Games service.
To prepare themselves for this move, Google silently invested around 200 million dollars in Zynga, which already sits along wide Google in the club of web companies that are evaluated at more than 1 billion dollars.
The new rumors about Google only confirms the fact that the giant search engine wants to dominate the social network market, especially if we were to also consider the future release of Google Me, about which specialists say that it will be a “Facebook Killer”.
On the other hand, MySpace, Facebook and Yahoo also host games from Zynga. So the natural question is: what more can Google offer to be successful in this market and how will they manage to win ground in face of their competitors ?
To be honest, it may be too late for Google in the games market, but all we have to do is wait and see the outcome…
