Many freelancers do not see that between their work and blogging there is a very close connection. The majority think that it is a waste of time or that blogging is a useless work, ignoring the advantages this can have on their work.
1. Creates authority around you
By writing posts on a blog that has similar content as your area of business helps your image very much, in the field of your trade. It may look stupid, but people always look for inspiration sources, things to motivate them or useful advice to help them solve their problems.
2. Generates traffic
A blog with useful content is always well received by the public. The content is the key of success. Search engines love this, so do readers. By adding new content to your blog in which you can present your latest work, the projects you are working on, the problems you faced creating them and what solutions you have found, can attract a lot of traffic to your blog.
It’s not a secret anymore the fact that traffic = money, one way or another. There are many methods to monetize a blog traffic.
With the help of a blog you advertise yourself and your services or products by free and you make your work known to the world, probably your next customers or partners.
3. Creates connexions.
Creating a blog helps you interact with people. Writing a post about a specific subject, people will react, in a negative or positive way. Feedback is very important, it’s the key to progress. Interacting with other people is a win-win situation. You can learn from each one, so it’s not a waste of time.
4. It helps you relax
This is a major problem with freelancers. They work too much and forget to relax. If you write on your blog once a day, it will help you unplug or a while from your work thinking about other things than you work. Breaks are good and they can help you find better ideas or fixes to your problems.
5. Improves your social skills.
It’s very true. Reading and writing are two activities that improves your social skills. For a freelancer this ability is very important because he is that one that has to deal with clients trying to convince them that he/she is the right person for their project.
